Artificial intelligence changes the nature in which we speak to a search engine in this changing landscape of search engine optimisation. The best way one can explain this change is that by the introduction of AI-produced overviews by Google itself, which tries to deliver for the user a quick summarising informative version of such complex […]
Header Tags SEO Best Practices: A Step-by-Step Guide – Visual Marketing
Header tags are one of the most important elements in web content; simply stated, they play a highly important role in search engine optimisation. Not only do they help you to structure your content for better readability, but also help the search engines understand what hierarchy and importance there are to information on your page. […]
Email Marketing 101: Building and Growing Your Subscriber List – Visual Marketing
Email marketing is one of the most potent tools a business can wield. It communicates your message directly to the target market, building relationships, nurturing leads, and driving sales. But the very cornerstone of successful email marketing is having a stable, high-performing subscriber list. Let’s delve into the basics of building and growing yours. Learn […]
Uncovering the Secrets Behind Your Digital Footprint – Visual Marketing
What is Digital Footprint? The information trail you leave behind when using the internet is known as your digital footprint. It’s like leaving footprints as you walk, but these are digital tracks. Every time you visit a website, send an email, or share something online, you add to your digital footprint. This information can show […]
Faceless Digital Marketing: A Trendy Strategy – Visual Marketing
What is Faceless Digital marketing? Faceless digital marketing means promoting a business without showing any people’s faces. Instead of having influencers or famous people represent the brand, faceless marketing relies only on the brand itself. The brand tries to connect with customers through its unique style, tone of voice, and messaging, rather than having customers […]
What is A/B Testing in Digital Marketing?
What is A/B Testing in Digital Marketing? A/B testing (also known as split testing) means showing two different versions (A and B) of something to different groups of people. Companies do this to see which version works better. For example, a company might make two versions of a website page. They show version A to […]
How AI Impacts your Ads Performance – Visual Marketing
In recent years, the scenery of Pay-Per-Click (PPC) advertising has undergone a significant transformation, primarily driven by the advent and integration of Artificial Intelligence (AI). This shift has led to a new era of strategies and tools, empowering marketers to achieve unprecedented results with their PPC campaigns. In this article, we explore how AI is […]
The Future of SEO in a Privacy-First World – Visual Marketing
SEO (search engine optimisation) is a helping hand search engines that improve contents and websites by utilising keywords, internal and external links and optimising contents and web pages to its higher rank. SEO’s primary goal is to increase organic traffic by aligning website content with user queries, ultimately improving the website’s discoverability and user experience. […]
SEO Black Hat vs. White Hat Techniques – Visual Marketing
Search engine optimisation (SEO) refers to the techniques and strategies used to achieve higher visibility and better rankings on search engine results pages (SERPs). The main goal of SEO is to place websites and webpages higher up in unpaid, organic search results in engines like Google and Bing. This allows sites to increase their reach, […]