What is Link Building? Think of the internet as a system of linked webpages. When your website is linked by another website, it is like that website giving its vote of confidence to the search engines such as Google about your website being valuable and reliable. The process is referred to as link building and […]
AI SEO: How to Get Noticed in Google AI Overviews – Visual Marketing
Artificial intelligence changes the nature in which we speak to a search engine in this changing landscape of search engine optimisation. The best way one can explain this change is that by the introduction of AI-produced overviews by Google itself, which tries to deliver for the user a quick summarising informative version of such complex […]
Header Tags SEO Best Practices: A Step-by-Step Guide – Visual Marketing
Header tags are one of the most important elements in web content; simply stated, they play a highly important role in search engine optimisation. Not only do they help you to structure your content for better readability, but also help the search engines understand what hierarchy and importance there are to information on your page. […]
What is a SERP? A Guide to Search Engine Results Pages
You ever find yourself wondering how it is that when you start typing a question or search term into Google, Bing, or any other search engine, that page with all those links and information is called a Search Engine Results Page, or SERP for short. In this guide, we’re explaining what SERPs are, why they’re […]
The Importance of Online Visibility: A Digital Age Imperative
In this wired world, where information is just a click away, online visibility has become an imperative component of business, organisational, and individual success. It’s like the digital version of your storefront-it’s what pulls people into your virtual space. The ability to live in an interconnected digital era, where volumes of information are ready with […]
Email Marketing 101: Building and Growing Your Subscriber List – Visual Marketing
Email marketing is one of the most potent tools a business can wield. It communicates your message directly to the target market, building relationships, nurturing leads, and driving sales. But the very cornerstone of successful email marketing is having a stable, high-performing subscriber list. Let’s delve into the basics of building and growing yours. Learn […]
Uncovering the Secrets Behind Your Digital Footprint – Visual Marketing
What is Digital Footprint? The information trail you leave behind when using the internet is known as your digital footprint. It’s like leaving footprints as you walk, but these are digital tracks. Every time you visit a website, send an email, or share something online, you add to your digital footprint. This information can show […]
Faceless Digital Marketing: A Trendy Strategy – Visual Marketing
What is Faceless Digital marketing? Faceless digital marketing means promoting a business without showing any people’s faces. Instead of having influencers or famous people represent the brand, faceless marketing relies only on the brand itself. The brand tries to connect with customers through its unique style, tone of voice, and messaging, rather than having customers […]
What is A/B Testing in Digital Marketing?
What is A/B Testing in Digital Marketing? A/B testing (also known as split testing) means showing two different versions (A and B) of something to different groups of people. Companies do this to see which version works better. For example, a company might make two versions of a website page. They show version A to […]